About The Client

SG Basketball (SGB) is one of Singapore’s fastest-growing private basketball academies, operating multiple training centres with classes structured by skill level.

As the academy expanded rapidly, manual registration and payment processes became a major barrier to efficiency, parent experience, and sustainable scalability.

The Challenge

Before digital transformation, SG Basketball relied heavily on spreadsheets and manual workflows to manage students, venues, and term-based enrolments.

This created a range of problems:

• Complex scheduling and capacity tracking
• Overcrowded classes while others were underfilled
• Parents unsure which class level fit their child
• Time-consuming payment chasing and manual reminders
• Coaches lacking visibility into class rosters and workload
• Difficulty scaling operations across multiple venues
• No centralised system to manage court availability or booking requests, leading to double-bookings, unclear time slots, and inefficient venue utilisation

SGB needed a streamlined, scalable system to support ongoing expansion.

Our Solution

We built a customized Academy Management Platform with integrated e-commerce and smart training tools.

The platform provides:

Smart Class Allocation

Skill-level assessments to place each child into the most suitable class, improving progress and learning outcomes.

Automated Enrolment Workflows

Automatic waitlists, class balancing, and real-time capacity tracking.

Parent Portal

A seamless public portal for browsing classes, filtering by level or location, registering, paying, viewing schedules, and receiving updates.

Payment Automation

Secure online payments with instant invoicing and zero manual chasing.

Coach Portal

Tools for attendance, class notes, and roster visibility across all venues.

Notification System

Instant alerts for schedule changes, session updates, and reminders.

Court & Venue Booking

Parents and members can now:

• Browse available courts and training slots
• Book venues instantly through the platform

Meanwhile, administrators can:

• View real-time court availability
• Prevent double-booking
• Manage venue capacity efficiently across multiple centres

Our Results